Design Management and Entrepreneurship
Master Degree
DE MONTFORT UNIVERSITY


Sainsbury's Live Project
The purpose of the project is to help customers live well for less. To bring people together within their community around food and around Sainbury's. Reflect the warmth of our brand and create a delightful experience for our customers by bringing them together in new ways. They want groups of people to have social experiences together around food to create new community bonds
Puzzle Clothing
Puzzle clothing Is a clothing boutique business idea offering Men’s and women’s clothing with the option of customisation on the clothes. The business will be in Leicester with also an online presence as well as the website. Creating a clothing company can be innovative since the use of technology like interactive screens is in use. Also, part of the design strategy that puzzle clothing uses is the use of social media as well other ways of promotion like packaging logos and the design website. Part of the proposal a development business plan was created.